It is an exciting to share with you a new Boston based boutique Luxe Leisure. They are dedicating themselves to curating a premium collection of contemporary fashion brands for the modern woman.
The brands’ co-founder Christine Crevier, is one of my best friends. She is one of the hardest working girl bosses I know and I couldn’t be more proud of her chasing after her dreams. I urge you to shop their site, visit Luxe Leisure pop up shops around Boston and read about the brand below.
BEHIND THE SCENES WITH LUXE LEISURE
- Tell a little about yourself, your brand/company and how it started?
I am the co-founder and managing partner of Luxe Leisure, a specialty retailer focusing on curating a premium collection of contemporary fashion brands for the modern woman.
I grew up being surrounded by fashion, my mother was a fashion designer and both my grandmothers were avid seamstresses. I’ve always been passionate about fashion and knew from a young age that I wanted a career in the fashion industry. Studying fashion merchandising and business in college, I went on to pursue a career in fashion buying and merchandising.
Fast forward 7 years working in corporate for multiple fashion brands, my inner creativity and passion were losing steam and I wanted to chase my dream of owning my own boutique and being my own boss. This is where the vision for Luxe Leisure was born.
- Why did you decide on an online store vs. a storefront?
Living in Boston, I saw multiple fashion boutiques come and go, leaving a void in the market for a specialty retailer. If there is nowhere for me to shop besides big box retailers who have the same product mix and atmosphere, where are other women going to shop?
I knew this was an opportunity for Luxe Leisure and we officially launched in September 2017 as an online retailer leveraging monthly pop up shops to bring the brand to life. Through our pop up shops, we have been able to reach our target consumer in different environments and bring Luxe Leisure to our consumer versus having them come and find us as a new retailer. So far, we have had pop ups at hotels and luxury buildings around Boston as well as popular shopping destinations like Newbury Street.
Having longer-term pop up spaces like this help us to create a unique brand experience for our consumer and give them the opportunity to view our full range of products in person. Stay tuned as we have more pop-ups in the works for the upcoming holiday months!
- Who is the “girl” that you buy for?
We buy for the modern woman, our friends and family, and ourselves. We look to all of them for inspiration and feedback to curate a special assortment that is fashion forward and wearable.
The modern woman or “girl” we buy for is confident, dynamic and strong. She believes in herself, and has a strong set of core values which guide her to pave her own pathway. She is looking for trendy clothing that is comfortable and fits with her current wardrobe.
- How did you select the styles/brands you sell?
Luxe Leisure launched in September with 8 brands. As a startup, we had to start small, but have enough variety to meet the needs of our consumer.
As a female led company, it was important Luxe Leisure had a strong representation of brands founded by women. Brands like ALALA, Michi, Nesh NYC and Varley are founded by independent, successful women. Above all, I am very passionate about finding new brands and designers that we can introduce to the Boston market. Many of the brands we launched with had little to no distribution in Boston. It exciting to say we’ve played a role in bringing these great brands to a new city.
The curation processes at Luxe Leisure starts with understanding how our girl is shopping and choosing her outfits. We have workout attire designed with function and style, to amazing outwear and leather jacket for these cold months. As well as her must-have tees/tanks, bodysuits and live in leggings that are trendy, stylish and wearable in her everyday life.
- What is the best business advice you are hearing?
The best business advice I have ever received is to always believe in yourself. Starting your own business is it extremely important to stay motivated and believe in yourself and your company. There will be people who will tell you that you may fail or to give up. Staying strong, persistent and optimistic that your vision and dreams will come to life is the more important. Being your own motivator is sometimes the hardest part in starting your own business.
- What inspires and motivates you each day?
Looking for new trends and brands has always inspired me. Being able to bring this to life in our own way has been amazing and very motivating. We are very passionate about our consumer and understanding their lifestyle drives to have the right product mix for them.
- What sets you apart from other retailers?
One of our strong points is offering exceptional customer service, to ensure our customers feel they are receiving individual attention. The buying strategy, brand matrix and strong understanding of our consumers needs is what set us apart from other retailers.
- Where do you see your brand in 5 years?
In 5 years, we hope to have a store in Boston as well as run a successful e-commerce site. Our website builds a community where other women can find inspiration from other successful women, and build a strong network. We feature other entrepreneurs, bloggers and influencers who share a common goal of wanting to motivate and inspire others. As a result Luxe Leisure hopes to also grow this community and brand into other cities.
Enjoy 30% off all product using code HEARTS in ‘Proverbial Hearts Top Picks‘ on Luxe Leisure! If you are Boston based, make sure you stop into the next pop up shop on Saturday & Sunday December 9th & 10th at Yotel Boston in the Seaport.
